Cracking the Quebec codes- the 7 unique traits
Living in the moment or preparing for the future?
74% vs 46%
What is most important? Obtaining consensus at all costs or choosing the best option?
57% vs 37%
“I'm not sure whether I'm still undecided.”
For French Quebecers it's urgent to wait.
Using humor and a French Quebec spokesperson.
25% more effective
"French creativity
British rigor and
an American optimism."
Quebec is a well balanced mix,
25% more instinctive.
In the rest of Canada, POLITICS is no. 1 topic in news coverage.
In French Quebec, it is HOCKEY
(while politics ranks 5th)
When encountering an attractive offer, is your first instinct to trust it or distrust it!?
73% vs 56%
more suspicious